建行与曼联多元化合作的潜台词

The construction bank and diversified cooperation implication of Manchester united

United's Asia credit card official partner

Indonesia financial bank DANAMON

The official credit card issued in Indonesia Manchester united, while holding a series of activities of fans.

Thailand dacheng KRUNGSRI bank

Issued in Thailand united official credit CARDS, debit CARDS, and fans held activities.

Malaysia MAYBANK bank

Provide Malaysia and Singapore business. The bank in Malaysia issue united official credit and debit CARDS, Singapore fans can apply for Manchester united platinum credit card.

South Korea SHINHAN CARD new bank

In South Korea issue united official credit card.

Japan's new Shinsei bank

With Manchester united on cooperation, in Japan for the fans to provide gold card credit card and classic credit card.

After the Hong Kong public bank issued united joint credit card (unofficial partners).

A few days ago, the web site () released a report, Manchester united's became the first in the history of worth more than $3 billion of the team, the value of the us $3.3 billion, and is the second largest NFL team the Dallas cowboys, market value is only $2.1 billion, less than the reds nearly $1.2 billion...

In fact, in the past four years Manchester united are always occupy the Forbes rich list first club list, although in recent years the reds in the arena of the Barcelona, real Madrid and team cover, but in the business development of Manchester united are still sports deserved big MAC. According to Forbes estimation, July of last year to January this year, the market value of the Manchester united has increased the giant hundreds of millions. Thanks to a big old club in the huge world of power and influence, and Manchester united our strong market development desire is inevitable, especially in relatively remote the asia-pacific region. Earlier this month, united's official website is published a news, China construction bank and Manchester united a three-year contract, this is also the sponsor for the first time Manchester united with a bank of China construction bank reached cooperation relations, also become the Manchester united in China's first financial services sponsors.

The intersection of 102 million and 108 million

"We are very pleased to be able to and China construction bank reached cooperation relations, the Manchester united official credit card to China." Manchester united competent commercial al British foreign stance, according to his statement, "China's economy growing, strong performance, there is no doubt that China is already one of the leaders in the global economy, but also the global economic market the most worthy of investment in China is one of the areas, there are more than 80 cities, the construction bank in these areas of coverage as high as 60%, which make it become our link with the fans the most ideal partner."

Efforts to open up the market in united's business planning has been occupies an important position, and in and television broadcasters, telecommunications, automobile several big field to establish a solid relations of cooperation, now Manchester united have the antenna reach new areas, and financial services products will "began head gun", British al introduced: "to the credit card as a representative of financial services products to provide us with a new approach, so that contact can let the fans really benefit, we can ensure that they and their beloved team build a more intimate contact."

However, British al spoke a little less, no and Manchester united the gold-lettered signboard pull on the relationship between trade company will be pulled out a huge contribution, before the vodafone (30 million pounds), Chevrolet (210 million pounds), bwin (no foreign revealed that the specific amount) is so. Browse through Manchester united's prospectus will find that this has more than one hundred years history in the team the business frame very clear clear: business income, television broadcast relay and tickets income constitute a Manchester united income the three pillars. In fiscal year 2011 (July 1, 2010 to June 30, 2011) more than 331 million pounds of gross income, for example, of which about 117 million pounds on income, accounting for more than 35%; Ticket income of about 111 million pounds, accounting for more than 34%; Business income of about 103 million pounds, accounting for more than 31%.

If, pay attention to business development united effort to find construction bank such gold Lord did not come as a surprise, so China construction bank why want to open China's financial sector first? At present no matter the construction bank and Manchester united are did not disclose the specific sponsorship amount, but tend to "win-win" this word to summarize the cooperation. As far as I see it, this is a win-win co-operation, the construction bank in mainland China has 102 million bank users, as Manchester united in China has a huge fan group, a total of 108 million supporters, optimistic estimate, as long as the two groups have a certain amount of intersection, the construction bank will benefit a lot. "Considering the huge Numbers, as long as there is 15% of coincidence, the Manchester united striker robin van persie has equivalent to the motherland - Dutch national population." The xinhua news agency so commented.

At present, both sides has revealed the first move after cooperation - before the end of February in mainland China the sole issue united official credit card. According to the Beijing morning post reported, every year Manchester united will give to deal with the credit card fans forty programme places, these lucky fans can within the scope of certain and free from Manchester united game playing. In addition, if the fans of the game at Manchester united win the brush this credit card, also can double integral, and integral can be for players have signed jersey, etc.

Although credit CARDS effect how to still need time to test, but through a well-known browser search, the relevant asked Manchester credit card issues web page has as many as dozens of pages, look, Manchester united's appeal beyond doubt. Earlier, China construction bank has issued Barcelona, real Madrid and ac milan and other European giants joint credit card, it is reported, from September 2009 to launch by the end of last year, 6 clubs credit card cumulative total issued more than 100 copies.

Increase the overseas image promotion chip

Construction bank and Manchester united cooperation will never stop a piece of credit card, the future will be diversified. The xinhua news agency in the construction bank London company top people, the construction bank in the future may be revealed by Manchester united at old trafford to set up a variety of forms such as billboards to promote "the construction bank" the brand. From this perspective, hand in hand to Manchester united to expand the domestic market is one of the aims of the construction bank sponsored, more important is to through the Manchester united in the international image of overseas promotion.

China's five big Banks are to overseas market is full of interest, including the bank of China, the overseas business as an important point, other Banks also want to enter as soon as possible, the construction bank is no exception. Since June 2009 was founded in London since the son line, the construction bank has been planning for city of London more remember his name, with Manchester united in sports marketing promotions for more than a month ago, the construction bank for offshore RMB business in the city upon. By the end of November last year, the construction bank in London first successful issued 1 billion yuan offshore RMB bonds, time limit for three years, issuing ticket interest rate 3.2%, this is Chinese financial institutions in the London market issue first only offshore RMB bonds. Previously only HSBC bank in London in the RMB bonds issued only.

In fact, in the world's largest communication group of WPP development 2013 "the most valuable Chinese brands fifty strong", the China construction bank in the third, second only to China mobile and the industrial and commercial bank of China. But compared with the previous rankings and make achievements, the construction bank is currently in the British influence is still not enough. Investigate its reason, on the one hand, the construction bank in London after the promotion efforts still hair insufficient; In addition, the construction bank in London with only son line is engaged in the wholesale business, there is no established influence and business broader branch. According to the nl securities banking senior analysts, the construction bank only in size to achieve a certain degree of circumstances, would consider an application for the establishment of the branch, and set up the branch, business scope, will greatly expand to overseas image promotion, this will be an important step, thus it can be seen, the construction bank signing for united is likely to have long-term plan.

Target population or featured in yinghua enterprises

As the oldest European financial city, London will inevitably become the bank of China on overseas important position, but must to mention is that Manchester united can influence in the city of London for the construction bank bring recognition is still a doubt, in China the united fans as potential customers move here are likely to failure. At present the city of London six premiership team, respectively is Arsenal, Chelsea, tottenham, queens park rangers, west ham and fulham, London residents are mostly those teams loyal.

Construction bank this move may have the wrong? To this, the Shanghai a senior financial reporter evaluation analysis way, "even in London, China construction bank's target population also is not necessarily British London and local people, at present many Chinese enterprises to develop market abroad, they need money, but also lack and foreign bank of communication, once the construction bank more in London in the business, they will absorb more Chinese enterprises to become their own customers, with the domestic bank in the competition will also take advantage." The same example will appear in the Japanese mizuho body, although it has branches in Shanghai, China, but mizuho business is located in Japan in Shanghai enterprise.

For most of China intends to develop foreign markets for the enterprise, with the aid of sports and foreign famous club development pattern has gradually recognized and feedback. But for financial market exploration, construction bank back on Manchester united this tree "trees" what can walk how far, will see their own financial industry in the development of overseas market and fit.